Underutilized Marketing Tools Your Business Needs To Know About

Everyone can relate to returning to the office after a lovely holiday. Things are shaken back into reality with the new list of tasks to complete for the week. One of the most daunting things is to look over your to-do list and discover, again, that you need to do tedious recurring tasks like marketing.

There are many different types of tools to help with marketing, though they may not be those you’d expect. Read on to find some of the most underutilized marketing tools that can help you.

Explainer Videos

Explainer videos are becoming more and more popular with businesses that are looking to maximize the reach and effectiveness of their marketing efforts. Explainer videos are great tools for engaging viewers.

It also includes delivering key messages quickly and effectively. With the right explainer video, businesses can quickly and easily engage their target audience and increase brand awareness.

This gives them an advantage over other businesses that are not using this effective marketing tool. These marketing videos are incredibly versatile and can be used across a variety of different digital channels. This includes social media, landing pages, and even emails. 


Chatbots are one of the most underutilized marketing tools for businesses to take advantage of. They are AI-powered virtual assistants that can help automate customer service and marketing tasks. Chatbots can be used for customer service by helping to answer customers’ questions.

They also provide information about products, services, and discounts. They can also be used for marketing tasks. This includes providing information on new products and sending promotions and offers to customers.

It also includes providing discounts to help boost sales. With the use of a chatbot, you can create marketing ideas for your business.


Influencers are one such tool that businesses need to be aware of and leverage to their advantage. An influencer is someone with a large social media following who can influence their followers’ choices and behaviors. An influencer can act as an ambassador for your brand.

They allow you to quickly and efficiently reach a larger audience. By engaging with influencers, your business can establish a relationship with them.

This allows you to gain access to their followers and grow your brand’s presence. This kind of tool is increasingly popular in the digital marketing industry.


Search Engine Optimization (SEO) is an important tool for businesses that want to reach potential customers. SEO increases the visibility of websites and results in more website traffic. This also includes greater brand awareness and higher customer engagement.

Research consistently shows that SEO campaigns can dramatically increase sales. This is why having an effective SEO plan is essential.

However, many companies overlook some of the more underutilized marketing tools associated with SEO. This also prevents them to gather fresh marketing ideas that come from SEO.

Start Using These Marketing Tools Today

Marketing is an essential part of any business, and there are many unutilized tools available that can help. Investing in some of these tools can assist any business in its marketing efforts. This is from artificial intelligence and chatbots to content popularity analysis.

Don’t be left behind. Explore the potential of these marketing tools for your organization and discover the many benefits they can offer.

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