Nearly 70% of all experiences online begin with a search engine. However, only 0.63% of consumers check the second page of a search. Without a holistic search engine optimization (SEO) strategy, you won’t reach customers.
Instead, start using integrated SEO for small businesses. What exactly is integrated search engine optimization, and how can it help you generate organic traffic?
Read on to find out.
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What Is Integrated SEO?
Holistic or integrated search engine optimization (SEO) focuses on improving your entire website to improve your online visibility. With a strong SEO strategy, you can boost your website’s organic rankings on search engine result pages (SERPs). There are four types of SEO you’ll need to consider for a holistic approach:
On-page SEO involves optimizing your content using targeted keywords. Off-page SEO involves tactics beyond your website, including link-building. For example, you can generate backlinks that refer readers to your website by guest blogging on other sites.
Technical SEO involves improving the backend of your website to appeal to Google’s Core Web Vitals. These improvements will benefit the user experience (UX). A positive UX will encourage people to linger and explore your site.
Local SEO allows businesses to target nearby consumers. For example, you can claim and optimize your Google Business listing. You can also generate customer reviews and create location-specific content.
Using these four types of SEO as part of your inbound marketing strategy can help you reach new customers who are actively searching for your offerings.
Integrated SEO can help you:
- Rank higher on search engines
- Generate website traffic
- Reach ideal customers
- Rank ahead of competitors
- Generate leads and sales
- Gain brand visibility, awareness, and recognition
- Improve your ROI
SEO marketing agency helps you to increase search engine traffic, by which you’ll gain new opportunities to engage customers. Since these customers are actively looking for your products and services, they’re more likely to convert into leads and sales. As an inbound marketing strategy, SEO is also cost-effective, allowing you to improve your ROI.
To leverage an integrated search engine optimization strategy:
- Know your audience
- Consider their search intent
- Gather keyword research
- Create valuable content
- Improve your website
- Promote your content
It can take a little while before your rankings begin to improve. Make sure to keep adjusting your SEO strategy based on customer queries and SEO trends.
To save valuable time and stress, consider relying on professional SEO services this year. With help, you can boost your rankings in no time.
Use Integrated SEO to Reach Customers Today
Don’t neglect to take a holistic approach to your SEO strategy. Instead, start using integrated SEO this year. Improving your SEO strategy will help you generate more organic traffic, potentially leading to more business.
Give your business the boost it needs today.
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