Benefits of Using Promotional Gifts to Launch a New Product in Abu Dhabi

Launching a new product in Abu Dhabi can be exciting but challenging. With a highly competitive market and discerning consumers, it is crucial for businesses to find effective ways to stand out from the crowd and create a strong brand presence. 

One strategy that has proven to be effective is the use of promotional gifts. Promotional gifts can be a powerful tool in building brand awareness, attracting new customers, and driving sales. This article will explore the benefits of using promotional gifts to launch a new product in Abu Dhabi.

1. Enhances Brand Awareness

One of the key benefits of using promotional gifts is that it helps enhance brand awareness. When customers receive a promotional gift with your brand logo or message, it serves as a constant reminder of your brand. 

Whether it’s a pen, a keychain, or a tote bag, these everyday items can help keep your brand top of mind with your target audience. In Abu Dhabi, where competition is fierce, having a strong brand presence is crucial for success. Promotional gift items in Dubai can help you achieve that by increasing the visibility and recognition of your brand.

2. Creates a Positive Brand Image

Promotional gifts not only increase brand awareness but also help create a positive brand image. When customers receive a high-quality and useful promotional gift, it creates a positive association with your brand. It shows that your business values its customers and will go the extra mile to provide value. 

In a study conducted by the Advertising Specialty Institute (ASI), it was found that 85% of consumers have a positive impression of the advertiser after receiving a promotional gift. By choosing the right promotional gift that aligns with your brand values and target audience, you can create a lasting positive impression.

3. Attracts New Customers

Launching a new product often involves attracting new customers and expanding your customer base. Promotional gifts can be a powerful tool in achieving this goal. By offering a free promotional gift with a purchase or as part of a promotional campaign, you can incentivize potential customers to try your new product. 

This not only increases the likelihood of them making a purchase but also helps create a positive first impression of your brand. Additionally, promotional gifts can also be used as giveaways at trade shows or events, helping you attract new customers who may not have been aware of your brand before.

4. Encourages Repeat Purchases

Once you have attracted new customers, it is important to encourage repeat purchases to drive long-term success. Promotional gifts can be a powerful tool in building customer loyalty and incentivizing repeat purchases. By offering a free promotional gift with a certain number of purchases or as part of a customer loyalty program, you can create a sense of value and reward for your customers. 

This not only encourages them to make repeat purchases but also helps strengthen their loyalty to your brand. In a study conducted by the Promotional Products Association International (PPAI), it was found that 69% of consumers would choose to do business with a company that has given them a promotional gift in the past.

5. Cost-Effective Marketing Strategy

When launching a new product, businesses often have limited marketing budgets. Promotional gifts can be a cost-effective marketing strategy that provides a high return on investment. Compared to traditional advertising methods such as television or print ads, promotional gifts have a longer lifespan and provide ongoing exposure for your brand. 

Additionally, by choosing promotional gifts that are useful and relevant to your target audience, you can ensure that they are kept and used for a longer period of time, maximizing the exposure of your brand. According to a study by the British Promotional Merchandise Association (BPMA), promotional products have a lower cost per impression compared to other forms of advertising, making them a cost-effective marketing strategy.


Launching a new product in Abu Dhabi requires a strategic and well-thought-out approach. Promotional gifts can be a valuable tool in building brand awareness, attracting new customers, and driving sales. 

By enhancing brand awareness, creating a positive brand image, attracting new customers, encouraging repeat purchases, and being a cost-effective marketing strategy, promotional gifts can play a crucial role in the success of your product launch. So, the next time you are planning to launch a new product in Abu Dhabi, consider incorporating promotional gifts into your marketing strategy to maximize your chances of success.

Related Posts