Did you know that 68% of customers make a purchase after seeing digital signage?
With numbers like these, your business shouldn’t miss out on this market opportunity. To get the most out of your signs, you want to avoid commonly made signs mistakes. You need to learn what they are and how to fix them so you won’t miss out on any traffic.
We’ve created this short guide to help you out. If you follow this step-by-step guide, you’ll eliminate common business signage errors in no time. Read on to know what they are.
Table of Contents
1. Ignoring the Law
Legal requirements vary by jurisdiction. Ignoring the law when it comes to signage is a surefire way to incur a costly fine or worse.
To avoid running into legal issues, businesses should make sure any signage meets the standard local requirements. They should always check for updates and changes to ensure their signage is compliant. Businesses should also review the available signage options to ensure that their signs comply with the law.
2. Cluttered Signage
This can happen when a business overcrowds its signage with too much information. This makes it hard to determine the message they are trying to convey.
To avoid this mistake, consider the context of the signage. Try creative formatting and design, and be selective with what information to include. Use readable business signage fonts and relevant imagery to create an effective sign.
Finally, be sure to double-check the spelling and grammar on the sign to ensure the message is clear. Check out fascias and shop front signs to help you make a convincing sign for your business.
3. Failure to Account for Location
One major error that businesses fail to account for is the lack of consideration for their location. This can lead to people not noticing displays, and they might find it difficult to understand the message.
To avoid this, test out signage visibility at the intended distance. Consider the placement of the sign and the lighting that can affect visibility. They should also consider the language and cultural sensitivities of the area they will be marketing in.
4. Poor Sign Maintenance
If signage starts to fade, become corroded, or torn, it can look unprofessional. It can also encourage customers to lose trust in the business. It can lead to poor visibility and can even potentially hurt the business’s reputation.
To maintain them, businesses should inspect their signs on a regular basis. They should look for signs of damage and replace them accordingly. Business signage should be a reflection of the business, and proper maintenance can help with that.
5. Choosing the Wrong Type of Material
Businesses should not rush straight into purchasing their signage and should always test the material they chose first. Being certain that the sign will remain durable and look good when outside is essential as well.
Never cut corners and only choose business signage materials that are long-lasting and won’t fade quickly in the sun, rain, or snow. Materials should also be chosen that are resistant to corrosion and can be wiped clean.
Avoid These Common Business Signage Errors
Business signage should be clear and consistent to ensure your customers have a positive experience. Always proofread any signage, before placing it in the public eye.
Utilizing an experienced designer will help to ensure you have no common business signage errors. Now you have the insights and tools to properly handle your signage, take the next steps and create great signage for your business. If you want to learn more, check out the incredible content on the rest of our site.