In today’s fast paced world, almost everything has moved online. Shopping, banking, entertainment and even education are all mostly online now. With this digital shift, companies are now overly reliant on digital platforms to reach their target audience. With the rise of digital marketing, the demand for professionals in the digital marketing industry is at an all time high. If you’re someone who enjoys creativity, technology and have an interest in strategy then a BBA in digital marketing might be your calling.
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What is a BBA in Digital Marketing?
A Bachelor’s in Business Administration (BBA) in Digital Marketing is a course that combines some elements of management with the essential skills that are needed to be a digital marketer. Unlike a traditional BBA, this course focuses more on the digital marketing side of things, which is your social media marketing, Google Ads, Facebook Ads, content creation and analytics. In this course, you’ll learn the core principles of marketing while also learning digital tools like Google Ads, Google Analytics, Facebook Ads, SEO, and other tools. This unique combination helps students get an understanding of how businesses work while using digital marketing tools to enhance their knowledge. Universities like Sigma University provide high-quality education that help students thrive in the digital world.
Course Overview
This course consists of some elements of management with specialized digital marketing subjects, some of them are:
- Principles of Management: Understanding the basics of managing people in a company, you will learn the basics of accounting and economics to help get a better understanding of what’s going on in your company.
- Search Engine Optimization (SEO): Learning how to rank websites on search engines and how to enhance it.
- Social Media Marketing: Creating and managing content on different social media platforms like Instagram, Facebook, LinkedIn, and other social media platforms.
- Content Writing/Designing: Writing and designing content that will appeal to the audience.
- Web Analytics: Tracking the performance of campaigns and understanding the data given.
Scope of Digital Marketing
The scope in this field is massive, and it keeps growing year after year. Companies both big and small are now investing a lot of time and money in digital marketing because it’s more cost-effective and reaches a wider audience quickly. Once you graduate with a degree in BBA in digital marketing, you’ll have opportunities across the industry like in retail, banking, hospitality, IT, media agencies, and even start-ups. Every type of business needs digital marketing in one way or another, given how the world is adopting digitisation, which means the demand for digital marketing professionals will always be there.
Career Options After BBA in Digital Marketing
After you’ve graduated with your degree, here are some of the career options you can go ahead with:
- SEO Specialist- Improving website rankings and increasing organic traffic.
- Social Media Manager- Managing social media platforms and creating engaging content for the audience.
- Content Strategist- Plan and manage different types of content to help the business reach their goals.
- Paid Ads Manager- Run paid campaigns on Google and social media.
- Web Analytics Expert- Analyze campaign performance and suggest improvements.
If you prefer higher studies, you can also go for an MBA in Marketing, Digital Business, or Data Analytics to deepen your expertise.
Digital Marketing has become a core part of successful marketing, it’s no longer an add-on. With how fast this industry is growing and the rising need for professionals in this field, a BBA in digital marketing might be the play if you’re interested in doing something creative but also management-related.
