According to a report, the sports betting industry continues to grow, and the market size is growing every year. Sports betting online India has long been an integral part of the betting industry. The Indian betting industry has been growing popular to such an extent that the industry’s value now runs into billions of dollars.
With the advent of growing digital infrastructure and the penetration of connected devices, online operators are constantly searching for innovative methods to stay ahead of the competition. Augmented reality is one such technology that is a significant change coming, and it is coming fast. AR, along with Virtual reality (VR), is about to change the sports betting industry for the better.
But the question is what is Augmented reality, and how does it work? How is Augmented reality going to change the sports betting experience?
Table of Contents
A brief look at Augmented reality
Augmented reality is nothing but a digital environment constructed with pixels. This technology attempts to bring interactive features into a real-world setting. In simple words, AR lets us see real-life environments right in front of us, for example, dogs chasing balls, trees swaying in the park, kids playing soccer, etc.
The Western world is working towards making more innovations in augmented reality, but Indian companies are also striving to employ augmented reality in betting online in India. As a result, many AR apps are created for various purposes, such as DoodleLens, Adobe Aero, GoogleLens, etc.
AR adoption will be less painful compared to VR, and AR’s possibilities with these interactions between real & virtual worlds will open an entirely new way to see the world and evolve in it.
Almost all the major sectors have benefited from this technology, but what about sports betting?
Role of Augmented reality in the Football betting industry
Imagine watching a football game and wondering what the stats are for a particular player. What if you can make that information pop up right in front of you instead of heading to a website? This is what Augmented reality does.
Imagine placing a bet without ever having to make face-to-face contact with the opposite person. Not only these, but Augmented reality brings a lot of changes in how football betting is done.
In short, with AR, you can focus on a particular player with all the stats of that player there right in front of you. Not only that but wouldn’t it be great to be able to gather around a place and to watch the game from multiple angles? Augmented reality also changes the way you experience a football game. AR allows for quicker betting options and makes watching the game more enjoyable.
One of the most compelling aspectsof AR technology is that it does not need headgear or goggles, unlike virtual reality. As a result, AR technology may be enjoyed solely without extra software, making it widely available.
Also, in the wake of the ongoing COVID-19 pandemic, this could allow a lot of newer avenues in the online sports betting industry in India.
Benefits of Augmented Reality
- Augmented reality (AR) will serve several important purposes in the sports betting industry, especially football betting. The truth is that AR will enhance the entire betting experience in several ways. For years, the world of betting industry has seen no significant face shifts.
- Young gamblers, especially those in their 20s and 30s, no longer embrace the traditional gambling ways. But with the introduction of AR technology in sports betting, betting platforms can see vast user engagement.
- AR helps not only betting platforms but also advertisers. Wouldn’t it be great if you get all the information just by pointing your phone towards a product on the screen? Augmented reality makes this possible, and many companies are building apps particularly for this purpose.
- Companies can insert their logos or ads right into the AR screen. As a result, they won’t have to rely on people to watch the commercials on television.
Final thoughts
It is just a matter of time, and we will see that this technology will spread to its fullest. The near future will see Augmented reality providing online bettors with an immersive experience. The experience will bring the imagined environments into the real world.
